Use this page to review federal contract obligations for NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) for last 5 years. The analysis is based on FPDS award-action data.
NAICS Industry
NAICS 541910 Federal Contract Obligations (Last 5 Years)
This page summarizes federal contract obligations for NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) for last 5 years, including award volume and market trend context.
All figures on this page are based on FPDS award-action obligation data for completed calendar years only within the last 5 years analysis window.
NAICS Code
541910
Industry
MARKETING RESEARCH AND PUBLIC OPINION POLLING
Total Obligated
1.18 billion
1,177,241,675.49
Award Actions
4,486
Average Action Value
262,425.69
About NAICS 541910 federal contract activity
This page summarizes last 5 years of federal contract activity associated with NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING). Based on the current FPDS Query dataset, this industry shows 1.18 billion in visible obligations across 4,486 award actions, with an average action value of 262,425.69. This view is designed to help users quickly understand scale, buyer concentration, contractor concentration, and overall market direction before moving into deeper procurement analysis.
Agency demand and leading federal buyers
Demand for NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) appears concentrated among a relatively small group of federal buyers over the last 5 years. The visible agency ranking is led by CENTERS FOR DISEASE CONTROL AND PREVENTION, with 196.84 million in obligations, followed by VETERANS AFFAIRS, DEPARTMENT OF. This kind of concentration is useful context for business development, bid targeting, and understanding where the strongest federal demand appears to sit.
Vendor concentration and leading contractors
The vendor distribution helps show which contractors capture the largest visible share of obligations in NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) over the last 5 years. The current ranking is led by NATIONAL OPINION RESEARCH CENTER, with 182.72 million in obligations, followed by DISTRICT COMMUNICATIONS GROUP, LLC (THE). This gives users a practical view of the competitive landscape and the visible concentration at the top of the market.
Annual contract trend over the analysis window
The annual trend table provides a year-based view of how visible obligations and award actions have evolved for NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) across the last 5 years, from 2021 through 2025. This is useful for spotting periods of expansion, relative stability, or softening activity in this federal industry segment.
How to interpret this page
The tables and trend blocks on this page are generated from FPDS-derived procurement records prepared offline for fast public delivery. They are intended to give a practical summary of industry-scale obligations, top buying agencies, leading vendors, and visible year-over-year movement within last 5 years. Users who need deeper filtering, custom SQL, or cross-market comparison can continue the analysis directly inside FPDS Query.
Top Agencies
SELECT
agency_id,
agency_name,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__purchaserInformation__contractingOfficeAgencyID AS agency_id,
anyHeavy(content__award__purchaserInformation__contractingOfficeAgencyID__name) AS agency_name,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541910'
AND content__award__purchaserInformation__contractingOfficeAgencyID IS NOT NULL
AND content__award__purchaserInformation__contractingOfficeAgencyID != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 5 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY agency_id
)
ORDER BY total_obligated DESC
LIMIT 10| Agency ID | Agency Name | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| 7523 | CENTERS FOR DISEASE CONTROL AND PREVENTION | 196,841,252.35 | 196.84 million | 147 |
| 3600 | VETERANS AFFAIRS, DEPARTMENT OF | 156,373,055.47 | 156.37 million | 242 |
| 1605 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 106,922,126.04 | 106.92 million | 172 |
| 7530 | CENTERS FOR MEDICARE AND MEDICAID SERVICES | 77,906,370.56 | 77.91 million | 204 |
| 1900 | STATE, DEPARTMENT OF | 72,607,118.20 | 72.61 million | 944 |
| 6940 | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | 49,462,403.64 | 49.46 million | 98 |
| 4732 | FEDERAL ACQUISITION SERVICE | 43,827,005.96 | 43.83 million | 166 |
| 7528 | AGENCY FOR HEALTHCARE RESEARCH AND QUALITY | 42,529,618.00 | 42.53 million | 10 |
| 7001 | OFFICE OF PROCUREMENT OPERATIONS | 40,903,726.77 | 40.90 million | 51 |
| 7524 | FOOD AND DRUG ADMINISTRATION | 40,605,518.23 | 40.61 million | 171 |
Insight
NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) appears to be concentrated among a relatively small group of major buying agencies over the last 5 years. The visible ranking is led by CENTERS FOR DISEASE CONTROL AND PREVENTION, followed by VETERANS AFFAIRS, DEPARTMENT OF, which suggests that agency demand in this industry is not evenly distributed.
Top Vendors
SELECT
vendor_name,
cage_code,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__vendor__vendorHeader__vendorName AS vendor_name,
anyHeavy(content__award__vendor__vendorSiteDetails__entityIdentifiers__cageCode) AS cage_code,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541910'
AND content__award__vendor__vendorHeader__vendorName IS NOT NULL
AND content__award__vendor__vendorHeader__vendorName != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 5 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY vendor_name
)
ORDER BY total_obligated DESC
LIMIT 10| Vendor | CAGE Code | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| NATIONAL OPINION RESEARCH CENTER | 8A395 | 182,720,057.44 | 182.72 million | 61 |
| DISTRICT COMMUNICATIONS GROUP, LLC (THE) | 65T66 | 124,653,418.73 | 124.65 million | 424 |
| TELAFORCE, LLC | 7RLU8 | 97,528,022.67 | 97.53 million | 111 |
| WESTAT, INC. | 1D075 | 56,493,060.94 | 56.49 million | 27 |
| IGNITED LLC | 4FHA1 | 51,986,018.89 | 51.99 million | 85 |
| FORS MARSH GROUP LLC | 360C2 | 40,276,935.83 | 40.28 million | 378 |
| L & M POLICY RESEARCH LLC | 3QEU5 | 38,997,513.93 | 39.00 million | 69 |
| IPSOS PUBLIC AFFAIRS, LLC | 1UPF6 | 36,616,016.58 | 36.62 million | 80 |
| PORTER NOVELLI PUBLIC SERVICES INC. | 58BY1 | 35,061,347.90 | 35.06 million | 69 |
| RESEARCH TRIANGLE INSTITUTE | 3A730 | 33,108,406.12 | 33.11 million | 78 |
Insight
Within NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING), visible obligations over the last 5 years appear concentrated among a relatively small set of leading vendors. NATIONAL OPINION RESEARCH CENTER ranks first, followed by DISTRICT COMMUNICATIONS GROUP, LLC (THE), which helps define the current competitive landscape in this industry slice.
Annual Trend
SELECT
year,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
toYear(parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate)) AS year,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541910'
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 5 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY year
)
ORDER BY year DESC| Year | Total Obligated | Readable | Award Actions |
|---|---|---|---|
| 2025 | 191,688,029.73 | 191.69 million | 757 |
| 2024 | 237,046,416.73 | 237.05 million | 870 |
| 2023 | 344,574,656.72 | 344.57 million | 921 |
| 2022 | 179,418,769.77 | 179.42 million | 944 |
| 2021 | 224,513,802.54 | 224.51 million | 994 |
Insight
The annual trend shows how obligations in NAICS 541910 (MARKETING RESEARCH AND PUBLIC OPINION POLLING) moved across the last 5 years, from 2021 through 2025. This helps users judge whether visible contract activity in this industry appears stable, rising, or easing over time.
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