Use this page to review federal contract obligations for PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING) for last 5 years. The analysis is based on FPDS award-action data.
PSC Code
PSC R701 Federal Contract Obligations (Last 5 Years)
This page summarizes federal contract obligations for PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING) for last 5 years, including award volume and market trend context.
All figures on this page are based on FPDS award-action obligation data for completed calendar years only within the last 5 years analysis window.
PSC Code
R701
PSC Description
SUPPORT- MANAGEMENT: ADVERTISING
Total Obligated
7.92 billion
7,918,524,551.23
Award Actions
6,213
Average Action Value
1,274,509.02
About PSC R701 federal contract activity
This page summarizes last 5 years of federal contract activity associated with PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING). Based on the current FPDS Query dataset, this category shows 7.92 billion in visible obligations across 6,213 award actions, with an average action value of 1,274,509.02. This view is designed to help users quickly understand scale, buyer concentration, contractor concentration, and overall market direction before moving into deeper procurement analysis.
Agency demand and leading federal buyers
Demand for PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING) appears concentrated among a relatively small group of federal buyers over the last 5 years. The visible agency ranking is led by DEPT OF THE ARMY, with 2.14 billion in obligations, followed by DEPT OF THE NAVY. This kind of concentration is useful context for business development, bid targeting, and understanding where the strongest federal demand appears to sit.
Vendor concentration and leading contractors
The vendor distribution helps show which contractors capture the largest visible share of obligations in PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING) over the last 5 years. The current ranking is led by DDB CHICAGO INC., with 2.07 billion in obligations, followed by FORS MARSH GROUP LLC. This gives users a practical view of the competitive landscape and the visible concentration at the top of the market.
Annual contract trend over the analysis window
The annual trend table provides a year-based view of how visible obligations and award actions have evolved for PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING) across the last 5 years, from 2021 through 2025. This is useful for spotting periods of expansion, relative stability, or softening activity in this federal market segment.
How to interpret this page
The tables and trend blocks on this page are generated from FPDS-derived procurement records prepared offline for fast public delivery. They are intended to give a practical summary of category-scale obligations, top buying agencies, leading vendors, and visible year-over-year movement within last 5 years. Users who need deeper filtering, custom SQL, or cross-market comparison can continue the analysis directly inside FPDS Query.
Top Agencies
SELECT
agency_id,
agency_name,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__purchaserInformation__contractingOfficeAgencyID AS agency_id,
anyHeavy(content__award__purchaserInformation__contractingOfficeAgencyID__name) AS agency_name,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__productOrServiceCode = 'R701'
AND content__award__purchaserInformation__contractingOfficeAgencyID IS NOT NULL
AND content__award__purchaserInformation__contractingOfficeAgencyID != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 5 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY agency_id
)
ORDER BY total_obligated DESC
LIMIT 10| Agency ID | Agency Name | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| 2100 | DEPT OF THE ARMY | 2,137,438,064.57 | 2.14 billion | 1,181 |
| 1700 | DEPT OF THE NAVY | 1,159,955,280.71 | 1.16 billion | 552 |
| 7529 | NATIONAL INSTITUTES OF HEALTH | 1,025,827,871.84 | 1.03 billion | 447 |
| 4732 | FEDERAL ACQUISITION SERVICE | 888,906,873.22 | 888.91 million | 383 |
| 5700 | DEPT OF THE AIR FORCE | 831,253,191.33 | 831.25 million | 404 |
| 6940 | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | 386,527,180.58 | 386.53 million | 108 |
| 9748 | DEFENSE HUMAN RESOURCES ACTIVITY | 258,358,708.88 | 258.36 million | 75 |
| 7001 | OFFICE OF PROCUREMENT OPERATIONS | 251,765,983.09 | 251.77 million | 100 |
| 7014 | U.S. CUSTOMS AND BORDER PROTECTION | 134,771,224.22 | 134.77 million | 47 |
| 7022 | FEDERAL EMERGENCY MANAGEMENT AGENCY | 118,771,222.29 | 118.77 million | 74 |
Insight
PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING) appears to be concentrated among a relatively small group of major buying agencies over the last 5 years. The visible ranking is led by DEPT OF THE ARMY, followed by DEPT OF THE NAVY, which suggests that agency demand in this category is not evenly distributed.
Top Vendors
SELECT
vendor_name,
cage_code,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__vendor__vendorHeader__vendorName AS vendor_name,
ifNull(anyHeavy(content__award__vendor__vendorSiteDetails__entityIdentifiers__cageCode), '') AS cage_code,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__productOrServiceCode = 'R701'
AND content__award__vendor__vendorHeader__vendorName IS NOT NULL
AND content__award__vendor__vendorHeader__vendorName != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 5 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY
vendor_name,
content__award__vendor__vendorSiteDetails__entityIdentifiers__cageCode
)
ORDER BY total_obligated DESC
LIMIT 10| Vendor | CAGE Code | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| DDB CHICAGO INC. | 7K9K8 | 2,065,806,252.93 | 2.07 billion | 565 |
| FORS MARSH GROUP LLC | 360C2 | 856,651,569.07 | 856.65 million | 82 |
| GSD&M LLC | 1PWR1 | 780,087,515.18 | 780.09 million | 248 |
| PERATON INC. | 0HD54 | 771,599,108.26 | 771.60 million | 85 |
| YOUNG & RUBICAM LLC | 0CME6 | 507,196,292.17 | 507.20 million | 348 |
| J. WALTER THOMPSON U.S.A., LLC | 3PMN9 | 475,502,195.05 | 475.50 million | 31 |
| STRATACOMM LLC | 3RBP5 | 254,369,235.46 | 254.37 million | 36 |
| MULLENLOWE U.S., INC. | 1WZP9 | 253,493,897.02 | 253.49 million | 60 |
| CROSBY MARKETING COMMUNICATIONS INC. | 3E4G2 | 143,626,389.01 | 143.63 million | 146 |
| SAFE AMERICA MEDIA LLC | 10NJ1 | 142,825,854.32 | 142.83 million | 8 |
Insight
Within PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING), visible obligations over the last 5 years appear concentrated among a relatively small set of leading vendors. DDB CHICAGO INC. ranks first, followed by FORS MARSH GROUP LLC, which helps define the current competitive landscape in this category.
Annual Trend
SELECT
year,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
toYear(parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate)) AS year,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__productOrServiceCode = 'R701'
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 5 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY year
)
ORDER BY year DESC| Year | Total Obligated | Readable | Award Actions |
|---|---|---|---|
| 2025 | 1,223,249,641.79 | 1.22 billion | 1,126 |
| 2024 | 1,715,922,423.41 | 1.72 billion | 1,249 |
| 2023 | 1,878,346,870.07 | 1.88 billion | 1,384 |
| 2022 | 1,754,730,969.75 | 1.75 billion | 1,268 |
| 2021 | 1,346,274,646.21 | 1.35 billion | 1,186 |
Insight
The annual trend shows how obligations in PSC R701 (SUPPORT- MANAGEMENT: ADVERTISING) moved across the last 5 years, from 2021 through 2025. This helps users judge whether visible contract activity in this category appears stable, rising, or easing over time.
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