Use this page to review federal contract obligations for NAICS 541820 (PUBLIC RELATIONS AGENCIES) for last full year. The analysis is based on FPDS award-action data.
NAICS Industry
NAICS 541820 Federal Contract Obligations (Last Year)
This page summarizes federal contract obligations for NAICS 541820 (PUBLIC RELATIONS AGENCIES) for last full year, including award volume and market trend context.
All figures on this page are based on FPDS award-action obligation data for completed calendar years only within the last full year analysis window.
NAICS Code
541820
Industry
PUBLIC RELATIONS AGENCIES
Total Obligated
131.13 million
131,134,671.08
Award Actions
417
Average Action Value
314,471.63
About NAICS 541820 federal contract activity
This page summarizes last full year of federal contract activity associated with NAICS 541820 (PUBLIC RELATIONS AGENCIES). Based on the current FPDS Query dataset, this industry shows 131.13 million in visible obligations across 417 award actions, with an average action value of 314,471.63. This view is designed to help users quickly understand scale, buyer concentration, contractor concentration, and overall market direction before moving into deeper procurement analysis.
Agency demand and leading federal buyers
Demand for NAICS 541820 (PUBLIC RELATIONS AGENCIES) appears concentrated among a relatively small group of federal buyers over the last full year. The visible agency ranking is led by U.S. CUSTOMS AND BORDER PROTECTION, with 80.59 million in obligations, followed by NATIONAL AERONAUTICS AND SPACE ADMINISTRATION. This kind of concentration is useful context for business development, bid targeting, and understanding where the strongest federal demand appears to sit.
Vendor concentration and leading contractors
The vendor distribution helps show which contractors capture the largest visible share of obligations in NAICS 541820 (PUBLIC RELATIONS AGENCIES) over the last full year. The current ranking is led by MARCOM GROUP, INC., with 80.64 million in obligations, followed by PCI PRODUCTIONS LLC. This gives users a practical view of the competitive landscape and the visible concentration at the top of the market.
Annual contract trend over the analysis window
The annual trend table provides a year-based view of how visible obligations and award actions have evolved for NAICS 541820 (PUBLIC RELATIONS AGENCIES) across the last full year, from 2025 through 2025. This is useful for spotting periods of expansion, relative stability, or softening activity in this federal industry segment.
How to interpret this page
The tables and trend blocks on this page are generated from FPDS-derived procurement records prepared offline for fast public delivery. They are intended to give a practical summary of industry-scale obligations, top buying agencies, leading vendors, and visible year-over-year movement within last full year. Users who need deeper filtering, custom SQL, or cross-market comparison can continue the analysis directly inside FPDS Query.
Top Agencies
SELECT
agency_id,
agency_name,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__purchaserInformation__contractingOfficeAgencyID AS agency_id,
anyHeavy(content__award__purchaserInformation__contractingOfficeAgencyID__name) AS agency_name,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541820'
AND content__award__purchaserInformation__contractingOfficeAgencyID IS NOT NULL
AND content__award__purchaserInformation__contractingOfficeAgencyID != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 1 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY agency_id
)
ORDER BY total_obligated DESC
LIMIT 10| Agency ID | Agency Name | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| 7014 | U.S. CUSTOMS AND BORDER PROTECTION | 80,586,078.91 | 80.59 million | 6 |
| 8000 | NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 26,294,698.75 | 26.29 million | 16 |
| 1524 | DRUG ENFORCEMENT ADMINISTRATION | 9,027,355.49 | 9.03 million | 25 |
| 97DH | DEFENSE HEALTH AGENCY (DHA) | 4,655,143.20 | 4.66 million | 8 |
| 1700 | DEPT OF THE NAVY | 4,251,015.99 | 4.25 million | 24 |
| 2100 | DEPT OF THE ARMY | 2,436,131.39 | 2.44 million | 22 |
| 1205 | USDA, DEPARTMENTAL ADMINISTRATION | 2,166,055.95 | 2.17 million | 4 |
| 8600 | HOUSING AND URBAN DEVELOPMENT, DEPARTMENT OF | 1,234,875.00 | 1.23 million | 1 |
| 1605 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 1,219,563.73 | 1.22 million | 12 |
| 97ZS | U.S. SPECIAL OPERATIONS COMMAND (USSOCOM) | 977,286.12 | 977.29 thousand | 4 |
Insight
NAICS 541820 (PUBLIC RELATIONS AGENCIES) appears to be concentrated among a relatively small group of major buying agencies over the last full year. The visible ranking is led by U.S. CUSTOMS AND BORDER PROTECTION, followed by NATIONAL AERONAUTICS AND SPACE ADMINISTRATION, which suggests that agency demand in this industry is not evenly distributed.
Top Vendors
SELECT
vendor_name,
cage_code,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__vendor__vendorHeader__vendorName AS vendor_name,
anyHeavy(content__award__vendor__vendorSiteDetails__entityIdentifiers__cageCode) AS cage_code,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541820'
AND content__award__vendor__vendorHeader__vendorName IS NOT NULL
AND content__award__vendor__vendorHeader__vendorName != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 1 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY vendor_name
)
ORDER BY total_obligated DESC
LIMIT 10| Vendor | CAGE Code | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| MARCOM GROUP, INC. | 1YXN9 | 80,636,078.91 | 80.64 million | 11 |
| PCI PRODUCTIONS LLC | 88M66 | 27,081,868.50 | 27.08 million | 17 |
| A. BRIGHT IDEA, LLC | 359K4 | 8,743,759.21 | 8.74 million | 22 |
| CONTRACTING RESOURCES GROUP INC | 3E5Y8 | 4,718,302.00 | 4.72 million | 3 |
| CREATIVE MARKETING RESOURCES, INC. | 3P8A9 | 2,068,844.49 | 2.07 million | 9 |
| SCHATZ PUBLISHING GROUP, LLC | 1J4G1 | 1,657,971.00 | 1.66 million | 2 |
| MCNEELY PIGOTT & FOX PUBLIC RELATIONS, LLC | 1KUS8 | 1,502,514.57 | 1.50 million | 8 |
| POOKELA SOLUTIONS LLC | 7VA75 | 1,418,748.88 | 1.42 million | 2 |
| MALAMA CONSULTING GROUP LLC | 9ZLJ2 | 1,278,243.96 | 1.28 million | 5 |
| TMGL, LLC | 7L8J0 | 830,493.24 | 830.49 thousand | 3 |
Insight
Within NAICS 541820 (PUBLIC RELATIONS AGENCIES), visible obligations over the last full year appear concentrated among a relatively small set of leading vendors. MARCOM GROUP, INC. ranks first, followed by PCI PRODUCTIONS LLC, which helps define the current competitive landscape in this industry slice.
Annual Trend
SELECT
year,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
toYear(parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate)) AS year,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541820'
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 1 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY year
)
ORDER BY year DESC| Year | Total Obligated | Readable | Award Actions |
|---|---|---|---|
| 2025 | 131,134,671.08 | 131.13 million | 417 |
Insight
The annual trend shows how obligations in NAICS 541820 (PUBLIC RELATIONS AGENCIES) moved across the last full year, from 2025 through 2025. This helps users judge whether visible contract activity in this industry appears stable, rising, or easing over time.
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