Use this page to review federal contract obligations for NAICS 541820 (PUBLIC RELATIONS AGENCIES) for last 10 years. The analysis is based on FPDS award-action data.
NAICS Industry
NAICS 541820 Federal Contract Obligations (Last 10 Years)
This page summarizes federal contract obligations for NAICS 541820 (PUBLIC RELATIONS AGENCIES) for last 10 years, including award volume and market trend context.
All figures on this page are based on FPDS award-action obligation data for completed calendar years only within the last 10 years analysis window.
NAICS Code
541820
Industry
PUBLIC RELATIONS AGENCIES
Total Obligated
1.57 billion
1,567,094,334.45
Award Actions
8,272
Average Action Value
189,445.64
About NAICS 541820 federal contract activity
This page summarizes last 10 years of federal contract activity associated with NAICS 541820 (PUBLIC RELATIONS AGENCIES). Based on the current FPDS Query dataset, this industry shows 1.57 billion in visible obligations across 8,272 award actions, with an average action value of 189,445.64. This view is designed to help users quickly understand scale, buyer concentration, contractor concentration, and overall market direction before moving into deeper procurement analysis.
Agency demand and leading federal buyers
Demand for NAICS 541820 (PUBLIC RELATIONS AGENCIES) appears concentrated among a relatively small group of federal buyers over the last 10 years. The visible agency ranking is led by U.S. CUSTOMS AND BORDER PROTECTION, with 166.79 million in obligations, followed by NATIONAL INSTITUTES OF HEALTH. This kind of concentration is useful context for business development, bid targeting, and understanding where the strongest federal demand appears to sit.
Vendor concentration and leading contractors
The vendor distribution helps show which contractors capture the largest visible share of obligations in NAICS 541820 (PUBLIC RELATIONS AGENCIES) over the last 10 years. The current ranking is led by MARCOM GROUP, INC., with 116.52 million in obligations, followed by TRUE NORTH COMMUNICATIONS INC. This gives users a practical view of the competitive landscape and the visible concentration at the top of the market.
Annual contract trend over the analysis window
The annual trend table provides a year-based view of how visible obligations and award actions have evolved for NAICS 541820 (PUBLIC RELATIONS AGENCIES) across the last 10 years, from 2016 through 2025. This is useful for spotting periods of expansion, relative stability, or softening activity in this federal industry segment.
How to interpret this page
The tables and trend blocks on this page are generated from FPDS-derived procurement records prepared offline for fast public delivery. They are intended to give a practical summary of industry-scale obligations, top buying agencies, leading vendors, and visible year-over-year movement within last 10 years. Users who need deeper filtering, custom SQL, or cross-market comparison can continue the analysis directly inside FPDS Query.
Top Agencies
SELECT
agency_id,
agency_name,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__purchaserInformation__contractingOfficeAgencyID AS agency_id,
anyHeavy(content__award__purchaserInformation__contractingOfficeAgencyID__name) AS agency_name,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541820'
AND content__award__purchaserInformation__contractingOfficeAgencyID IS NOT NULL
AND content__award__purchaserInformation__contractingOfficeAgencyID != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 10 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY agency_id
)
ORDER BY total_obligated DESC
LIMIT 10| Agency ID | Agency Name | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| 7014 | U.S. CUSTOMS AND BORDER PROTECTION | 166,786,484.36 | 166.79 million | 51 |
| 7529 | NATIONAL INSTITUTES OF HEALTH | 139,149,305.46 | 139.15 million | 930 |
| 7524 | FOOD AND DRUG ADMINISTRATION | 132,249,493.44 | 132.25 million | 392 |
| 3600 | VETERANS AFFAIRS, DEPARTMENT OF | 130,953,702.82 | 130.95 million | 202 |
| 1605 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 92,321,820.35 | 92.32 million | 291 |
| 1700 | DEPT OF THE NAVY | 71,448,264.85 | 71.45 million | 299 |
| 8000 | NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 66,215,951.20 | 66.22 million | 68 |
| 8900 | ENERGY, DEPARTMENT OF | 60,479,192.83 | 60.48 million | 442 |
| 1524 | DRUG ENFORCEMENT ADMINISTRATION | 59,124,311.35 | 59.12 million | 140 |
| 2100 | DEPT OF THE ARMY | 52,280,475.87 | 52.28 million | 358 |
Insight
NAICS 541820 (PUBLIC RELATIONS AGENCIES) appears to be concentrated among a relatively small group of major buying agencies over the last 10 years. The visible ranking is led by U.S. CUSTOMS AND BORDER PROTECTION, followed by NATIONAL INSTITUTES OF HEALTH, which suggests that agency demand in this industry is not evenly distributed.
Top Vendors
SELECT
vendor_name,
cage_code,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
content__award__vendor__vendorHeader__vendorName AS vendor_name,
anyHeavy(content__award__vendor__vendorSiteDetails__entityIdentifiers__cageCode) AS cage_code,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541820'
AND content__award__vendor__vendorHeader__vendorName IS NOT NULL
AND content__award__vendor__vendorHeader__vendorName != ''
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 10 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY vendor_name
)
ORDER BY total_obligated DESC
LIMIT 10| Vendor | CAGE Code | Total Obligated | Readable | Award Actions |
|---|---|---|---|---|
| MARCOM GROUP, INC. | 1YXN9 | 116,519,818.03 | 116.52 million | 24 |
| TRUE NORTH COMMUNICATIONS INC | 3U1E3 | 93,413,476.16 | 93.41 million | 5 |
| CROSBY MARKETING COMMUNICATIONS INC. | 3E4G2 | 85,795,285.81 | 85.80 million | 114 |
| J R REINGOLD & ASSOCIATES INC | 1DWB2 | 85,623,135.41 | 85.62 million | 68 |
| MCNEELY PIGOTT & FOX PUBLIC RELATIONS, LLC | 1KUS8 | 84,401,920.05 | 84.40 million | 62 |
| THE OGILVY GROUP INC | 1YEC7 | 76,676,158.28 | 76.68 million | 172 |
| PALLADIAN PARTNERS, INC. | 1HDV7 | 74,031,397.21 | 74.03 million | 384 |
| PCI PRODUCTIONS LLC | 88M66 | 67,749,619.50 | 67.75 million | 56 |
| A. BRIGHT IDEA, LLC | 359K4 | 64,887,895.19 | 64.89 million | 183 |
| SCIENTIFIC CONSULTING GROUP, INC, THE | 09EE8 | 58,878,186.01 | 58.88 million | 140 |
Insight
Within NAICS 541820 (PUBLIC RELATIONS AGENCIES), visible obligations over the last 10 years appear concentrated among a relatively small set of leading vendors. MARCOM GROUP, INC. ranks first, followed by TRUE NORTH COMMUNICATIONS INC, which helps define the current competitive landscape in this industry slice.
Annual Trend
SELECT
year,
total_obligated,
award_count,
formatReadableQuantity(total_obligated) AS total_obligated_readable
FROM
(
SELECT
toYear(parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate)) AS year,
sum(content__award__dollarValues__obligatedAmount) AS total_obligated,
count() AS award_count
FROM fpds.data
WHERE
contract_type = 1
AND content__award__productOrServiceInformation__principalNAICSCode = '541820'
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) >= toStartOfYear(now()) - INTERVAL 10 YEAR
AND parseDateTimeBestEffortOrNull(content__award__relevantContractDates__signedDate) < toStartOfYear(now())
GROUP BY year
)
ORDER BY year DESC| Year | Total Obligated | Readable | Award Actions |
|---|---|---|---|
| 2025 | 131,134,671.08 | 131.13 million | 417 |
| 2024 | 154,895,600.30 | 154.90 million | 494 |
| 2023 | 89,325,499.85 | 89.33 million | 453 |
| 2022 | 96,364,998.11 | 96.36 million | 540 |
| 2021 | 120,498,425.10 | 120.50 million | 709 |
| 2020 | 203,212,100.68 | 203.21 million | 878 |
| 2019 | 178,166,487.18 | 178.17 million | 1,036 |
| 2018 | 166,265,648.98 | 166.27 million | 1,165 |
| 2017 | 160,376,956.28 | 160.38 million | 1,280 |
| 2016 | 266,853,946.89 | 266.85 million | 1,300 |
Insight
The annual trend shows how obligations in NAICS 541820 (PUBLIC RELATIONS AGENCIES) moved across the last 10 years, from 2016 through 2025. This helps users judge whether visible contract activity in this industry appears stable, rising, or easing over time.
Use FPDS Query for deeper industry analysis
Explore federal procurement data with custom SQL, fast filtering, and deeper industry analysis across agencies, vendors, and annual trends.
Continue from this last 10 years view into full FPDS Query workflows with deeper filtering, custom SQL, saved queries, and broader market comparison.