01 / NAICS Market Profile
NAICS 515120 Television Broadcasting Federal Contracts
North American Industry Classification System code 515120
Federal contract activity classified under Television Broadcasting across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 515120 federal market?
03 / Spending Trend
NAICS 515120 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$17.63M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $29.26M | 814 | 123 | 24 | — |
| FY 2020 | $18.98M | 902 | 88 | 24 | −35.1% |
| FY 2021 | $21.03M | 851 | 85 | 21 | +10.8% |
| FY 2022 | $23.29M | 467 | 87 | 20 | +10.8% |
| FY 2023 | $14.79M | 146 | 48 | 16 | −36.5% |
| FY 2024 | $13.06M | 87 | 33 | 16 | −11.7% |
| FY 2025 | $17.63M | 35 | 13 | 9 | +35.0% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| DEFENSE MEDIA ACTIVITY (DMA) | 97F1 | $74.67M | 61 | 4 | 54.1% |
| UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | 9568 | $42.69M | 2,594 | 73 | 30.9% |
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $6.75M | 7 | 1 | 4.9% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $2.97M | 101 | 27 | 2.1% |
| HOUSING AND URBAN DEVELOPMENT, DEPARTMENT OF | 8600 | $2.83M | 10 | 2 | 2.0% |
| DEPT OF THE ARMY | 2100 | $2.53M | 61 | 19 | 1.8% |
| STATE, DEPARTMENT OF | 1900 | $2.30M | 79 | 15 | 1.7% |
| NATIONAL OCEANIC AND ATMOSPHERIC ADMINISTRATION | 1330 | $619.5K | 11 | 2 | 0.4% |
| DEPT OF THE NAVY | 1700 | $483.8K | 33 | 10 | 0.4% |
| DEPT OF THE AIR FORCE | 5700 | $442.0K | 35 | 6 | 0.3% |
05 / Contracting Offices
Which contracting offices buy in NAICS 515120?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| HQ DEFENSE MEDIA ACTIVITY | HQ0516 | DEFENSE MEDIA ACTIVITY (DMA) | $74.67M | 61 | 4 | 54.1% |
| OFFICE OF CONTRACTS | 951700 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $38.79M | 2,425 | 69 | 28.1% |
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $6.75M | 7 | 1 | 4.9% |
| TSI EURASIA REGIONAL OFC-PRAGUE | 95T813 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $3.31M | 135 | 5 | 2.4% |
| CPO : PHILADELPHIA OPERATIONS BRANC | 866143 | HOUSING AND URBAN DEVELOPMENT, DEPARTMENT OF | $2.83M | 10 | 2 | 2.0% |
| 241-NETWORK CONTRACT OFFICE 01 (36C241) | 36C241 | VETERANS AFFAIRS, DEPARTMENT OF | $1.64M | 25 | 6 | 1.2% |
| AMERICAN EMBASSY BAGHDAD | 191Z10 | STATE, DEPARTMENT OF | $1.38M | 6 | 1 | 1.0% |
| W6QM MICC-FT BENNING | W911SF | DEPT OF THE ARMY | $1.01M | 5 | 1 | 0.7% |
| TSI EAST/SOUTH ASIA REG OF-BANGKOK | 95T807 | UNITED STATES AGENCY FOR GLOBAL MEDIA, BBG | $465.0K | 17 | 1 | 0.3% |
| W7M2 USPFO ACTIVITY FL ARNG | W911YN | DEPT OF THE ARMY | $463.5K | 9 | 2 | 0.3% |
06 / Top Vendors
Which contractors lead the NAICS 515120 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| VERIZON DIGITAL MEDIA SERVICES INC. | $40.79M | 26 | 1 | 29.5% | Sep 26, 2025 |
| TAFT BROADCASTING COMPANY, LLC | $33.21M | 24 | 1 | 24.1% | Jun 23, 2025 |
| MISCELLANEOUS FOREIGN AWARDEES | $22.30M | 2,297 | 3 | 16.2% | Sep 3, 2025 |
| HA DESIGN GROUP, L.L.C. | $14.21M | 100 | 1 | 10.3% | Sep 30, 2024 |
| CHICKASAW MANAGEMENT SERVICES, LLC | $6.75M | 7 | 1 | 4.9% | Aug 29, 2025 |
| KIZANO CORP. | $2.83M | 7 | 1 | 2.0% | May 21, 2024 |
| 24I MEDIA USA LLC | $1.52M | 8 | 1 | 1.1% | Jan 29, 2024 |
| MAKE FRESH PRODUCTIONS INC | $1.40M | 8 | 1 | 1.0% | Nov 30, 2022 |
| GULF DTH FZ LLC | $1.38M | 6 | 1 | 1.0% | Jan 3, 2023 |
| KREATIVE MARKETING STRATEGIES, INC. | $1.01M | 5 | 1 | 0.7% | May 26, 2022 |
07 / Product and Service Mix
What products and services are purchased under NAICS 515120?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 7030 | INFORMATION TECHNOLOGY SOFTWARE | $40.79M | 27 | 2 | 29.5% |
| T009 | PHOTO/MAP/PRINT/PUBLICATION- AERIAL PHOTOGRAPHIC | $24.62M | 18 | 2 | 17.8% |
| D309 | IT AND TELECOM- INFORMATION AND DATA BROADCASTING OR DATA DISTRIBUTION | $16.51M | 165 | 33 | 12.0% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $15.11M | 2,287 | 49 | 10.9% |
| D399 | IT AND TELECOM- OTHER IT AND TELECOMMUNICATIONS | $11.87M | 126 | 21 | 8.6% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $7.11M | 47 | 10 | 5.2% |
| T006 | PHOTO/MAP/PRINT/PUBLICATION- FILM/VIDEO TAPE PRODUCTION | $3.39M | 54 | 17 | 2.5% |
| DD01 | IT AND TELECOM - SERVICE DELIVERY SUPPORT SERVICES: ITSM, OPERATIONS CENTER, PROJECT/PM (LABOR) | $2.89M | 8 | 2 | 2.1% |
| 5836 | VIDEO RECORDING AND REPRODUCING EQUIPMENT | $2.77M | 19 | 3 | 2.0% |
| R425 | SUPPORT- PROFESSIONAL: ENGINEERING/TECHNICAL | $2.70M | 18 | 3 | 2.0% |
08 / Buying Pattern
How does the government buy in NAICS 515120?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $12.35M | 2,216 |
| PURCHASE ORDER | $13.45M | 626 |
| DEFINITIVE CONTRACT | $98.28M | 343 |
| DELIVERY ORDER | $13.98M | 117 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 515120?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $138.05M market as addressable.