01 / Vendor Profile
THE NIELSEN COMPANY (US), LLC Federal Contracts and Awards
UEI KW6KXKLLRP33 · CAGE 1XND8
Federal contract activity attributed to this vendor identity across FY 2019–FY 2025. Obligations are FPDS accounting transactions, not company revenue.
02 / Federal Business Size
Federal contract market at a glance
Measured consistently across FY 2019–FY 2025.
Across FY 2019–FY 2025, FPDS records attribute $4.75M in net contract obligations to THE NIELSEN COMPANY (US), LLC across 56 contract actions. Net obligations include positive obligations and later deobligations recorded during the same period.
03 / Spending Trend
THE NIELSEN COMPANY (US), LLC contract spending by year
Annual net obligations show whether recorded federal business expanded or contracted, while actions and customer counts show the breadth of that activity.
Total obligations$371.7K
FY 2025ObligationsHistorical spending range
| Fiscal year | Obligations | Actions | Federal customers | Change |
|---|---|---|---|---|
| FY 2019 | $997.9K | 10 | 4 | — |
| FY 2020 | $803.6K | 7 | 4 | −19.5% |
| FY 2021 | $829.5K | 9 | 4 | +3.2% |
| FY 2022 | $522.3K | 12 | 5 | −37.0% |
| FY 2023 | $699.3K | 10 | 3 | +33.9% |
| FY 2024 | $524.2K | 4 | 3 | −25.0% |
| FY 2025 | $371.7K | 4 | 3 | −29.1% |
04 / Federal Customers
Which federal agencies buy from THE NIELSEN COMPANY (US), LLC?
Ranked by net obligations during FY 2019–FY 2025.
| Agency | Code | Obligations | Actions | Vendor share |
|---|---|---|---|---|
| 7523 | $2.01M | 13 | 42.4% | |
| 97F1 | $1.61M | 19 | 33.9% | |
| 2100 | $539.4K | 9 | 11.4% | |
| 2700 | $525.4K | 12 | 11.1% | |
| 0559 | $61.8K | 1 | 1.3% | |
| 97AK | $0 | 2 | 0.0% |
05 / Contracting Offices
Which contracting offices buy from THE NIELSEN COMPANY (US), LLC?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendor share |
|---|---|---|---|---|---|
| 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $2.01M | 13 | 42.4% | |
| HQ0516 | DEFENSE MEDIA ACTIVITY (DMA) | $1.61M | 19 | 33.9% | |
| W9124D | DEPT OF THE ARMY | $539.4K | 9 | 11.4% | |
| 273FCC | FEDERAL COMMUNICATIONS COMMISSION | $525.4K | 12 | 11.1% | |
| 05GA0A | GAO, EXCEPT COMPTROLLER GENERAL | $61.8K | 1 | 1.3% | |
| HC1028 | DEFENSE INFORMATION SYSTEMS AGENCY (DISA) | $0 | 2 | 0.0% |
06 / Top NAICS Industries
Which industries define this vendor’s federal work?
| NAICS | Description | Obligations | Actions | Customers | Share |
|---|---|---|---|---|---|
| 541910 | MARKETING RESEARCH AND PUBLIC OPINION POLLING | $3.13M | 34 | 4 | 66.0% |
| 512120 | MOTION PICTURE AND VIDEO DISTRIBUTION | $1.36M | 15 | 1 | 28.6% |
| 541890 | OTHER SERVICES RELATED TO ADVERTISING | $223.3K | 2 | 1 | 4.7% |
| 541990 | ALL OTHER PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES | $61.8K | 1 | 1 | 1.3% |
| 515210 | CABLE AND OTHER SUBSCRIPTION PROGRAMMING | $0 | 2 | 1 | 0.0% |
| 541511 | CUSTOM COMPUTER PROGRAMMING SERVICES | $0 | 1 | 1 | 0.0% |
| 519130 | INTERNET PUBLISHING AND BROADCASTING AND WEB SEARCH PORTALS | -$30.3K | 1 | 1 | -0.6% |
07 / Top Product and Service Codes
What products and services does the government buy from this vendor?
| PSC | Description | Obligations | Actions | Customers | Share |
|---|---|---|---|---|---|
| 6770 | FILM, PROCESSED | $1.29M | 15 | 1 | 27.2% |
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $971.4K | 10 | 3 | 20.5% |
| R499 | SUPPORT- PROFESSIONAL: OTHER | $835.0K | 6 | 1 | 17.6% |
| R405 | SUPPORT- PROFESSIONAL: OPERATIONS RESEARCH/QUANTITATIVE ANALYSIS | $816.2K | 3 | 1 | 17.2% |
| T099 | PHOTO/MAP/PRINT/PUBLICATION- OTHER | $555.7K | 11 | 1 | 11.7% |
| DD01 | IT AND TELECOM - SERVICE DELIVERY SUPPORT SERVICES: ITSM, OPERATIONS CENTER, PROJECT/PM (LABOR) | $172.9K | 1 | 1 | 3.6% |
| D309 | IT AND TELECOM- INFORMATION AND DATA BROADCASTING OR DATA DISTRIBUTION | $140.0K | 2 | 1 | 2.9% |
| R799 | SUPPORT- MANAGEMENT: OTHER | $61.8K | 1 | 1 | 1.3% |
| D308 | IT AND TELECOM- PROGRAMMING | $0 | 1 | 1 | 0.0% |
| 7030 | INFORMATION TECHNOLOGY SOFTWARE | $0 | 2 | 1 | 0.0% |
08 / Competition Pattern
How was THE NIELSEN COMPANY (US), LLC’s federal work competed?
Competition categories describe the procurement path recorded on the underlying contract actions.
09 / Recent Contract Awards
What contract actions were recorded most recently for THE NIELSEN COMPANY (US), LLC?
The latest recorded PIIDs connect this profile to the underlying federal award search.
| Award / PIID | Signed | Obligation | Agency / office | NAICS | PSC |
|---|---|---|---|---|---|
| 273FCC25C0010 | Sep 29, 2025 | $91.5K | FEDERAL COMMUNICATIONS COMMISSION FCC | 541910 | T099 |
10 / Interpreting the Profile
How should you evaluate THE NIELSEN COMPANY (US), LLC as a federal contractor?
Read obligations, customers, markets, competition, and individual awards together. A large historical total indicates federal scale, but it does not by itself describe current backlog, commercial revenue, profitability, or future opportunity.
Separate obligations from revenue
FPDS obligations are government accounting actions and may include later deobligations.
Follow customer concentration
Agency and office concentration reveals where the vendor’s federal relationships are strongest.
Test market overlap
NAICS and PSC shares show whether the vendor competes in the same markets as your company.
Inspect the awards
Open the PIIDs to verify dates, offices, classifications, and transaction history.