01 / Vendor Profile
ADVERTISING COUNCIL, INC., THE Federal Contracts and Awards
UEI JV39FYRGTSF3 · CAGE 5M604
Federal contract activity attributed to this vendor identity across FY 2019–FY 2025. Obligations are FPDS accounting transactions, not company revenue.
02 / Federal Business Size
Federal contract market at a glance
Measured consistently across FY 2019–FY 2025.
Across FY 2019–FY 2025, FPDS records attribute $69.53M in net contract obligations to ADVERTISING COUNCIL, INC., THE across 84 contract actions. Net obligations include positive obligations and later deobligations recorded during the same period.
03 / Spending Trend
ADVERTISING COUNCIL, INC., THE contract spending by year
Annual net obligations show whether recorded federal business expanded or contracted, while actions and customer counts show the breadth of that activity.
Total obligations$11.00M
FY 2025ObligationsHistorical spending range
| Fiscal year | Obligations | Actions | Federal customers | Change |
|---|---|---|---|---|
| FY 2019 | $4.94M | 8 | 4 | — |
| FY 2020 | $8.78M | 6 | 3 | +77.7% |
| FY 2021 | $6.91M | 13 | 4 | −21.3% |
| FY 2022 | $13.71M | 15 | 4 | +98.4% |
| FY 2023 | $11.69M | 11 | 5 | −14.7% |
| FY 2024 | $12.51M | 14 | 4 | +7.0% |
| FY 2025 | $11.00M | 17 | 3 | −12.1% |
04 / Federal Customers
Which federal agencies buy from ADVERTISING COUNCIL, INC., THE?
Ranked by net obligations during FY 2019–FY 2025.
| Agency | Code | Obligations | Actions | Vendor share |
|---|---|---|---|---|
| 6940 | $46.13M | 44 | 66.3% | |
| 3600 | $12.62M | 17 | 18.1% | |
| 7022 | $8.57M | 16 | 12.3% | |
| 1100 | $2.21M | 4 | 3.2% | |
| 955F | $0 | 1 | 0.0% | |
| 7200 | $0 | 1 | 0.0% | |
| 12G2 | -$521 | 1 | 0.0% |
05 / Contracting Offices
Which contracting offices buy from ADVERTISING COUNCIL, INC., THE?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendor share |
|---|---|---|---|---|---|
| 693JJ9 | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION | $46.13M | 44 | 66.3% | |
| 36C10X | VETERANS AFFAIRS, DEPARTMENT OF | $12.62M | 17 | 18.1% | |
| 70FA40 | FEDERAL EMERGENCY MANAGEMENT AGENCY | $8.57M | 16 | 12.3% | |
| 113160 | EXECUTIVE OFFICE OF THE PRESIDENT | $2.21M | 4 | 3.2% | |
| 9531CB | CONSUMER FINANCIAL PROTECTION BUREAU | $0 | 1 | 0.0% | |
| 720LPA | AGENCY FOR INTERNATIONAL DEVELOPMENT | $0 | 1 | 0.0% | |
| 123A94 | FOOD SAFETY AND INSPECTION SERVICE | -$521 | 1 | 0.0% |
06 / Top NAICS Industries
Which industries define this vendor’s federal work?
07 / Top Product and Service Codes
What products and services does the government buy from this vendor?
08 / Competition Pattern
How was ADVERTISING COUNCIL, INC., THE’s federal work competed?
Competition categories describe the procurement path recorded on the underlying contract actions.
09 / Recent Contract Awards
What contract actions were recorded most recently for ADVERTISING COUNCIL, INC., THE?
The latest recorded PIIDs connect this profile to the underlying federal award search.
| Award / PIID | Signed | Obligation | Agency / office | NAICS | PSC |
|---|---|---|---|---|---|
| 693JJ922F00104N | Sep 23, 2025 | $900.0K | NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION 693JJ9 NHTSA OFFICE OF ACQUISTION | 541810 | R701 |
10 / Interpreting the Profile
How should you evaluate ADVERTISING COUNCIL, INC., THE as a federal contractor?
Read obligations, customers, markets, competition, and individual awards together. A large historical total indicates federal scale, but it does not by itself describe current backlog, commercial revenue, profitability, or future opportunity.
Separate obligations from revenue
FPDS obligations are government accounting actions and may include later deobligations.
Follow customer concentration
Agency and office concentration reveals where the vendor’s federal relationships are strongest.
Test market overlap
NAICS and PSC shares show whether the vendor competes in the same markets as your company.
Inspect the awards
Open the PIIDs to verify dates, offices, classifications, and transaction history.