01 / NAICS Market Profile
NAICS 541613 Marketing Consulting Services Federal Contracts
North American Industry Classification System code 541613
Federal contract activity classified under Marketing Consulting Services across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the NAICS 541613 federal market?
03 / Spending Trend
NAICS 541613 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$383.36M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $234.22M | 883 | 218 | 74 | — |
| FY 2020 | $225.54M | 827 | 163 | 72 | −3.7% |
| FY 2021 | $315.59M | 848 | 187 | 73 | +39.9% |
| FY 2022 | $338.41M | 919 | 184 | 75 | +7.2% |
| FY 2023 | $354.19M | 936 | 192 | 80 | +4.7% |
| FY 2024 | $348.94M | 879 | 189 | 79 | −1.5% |
| FY 2025 | $383.36M | 806 | 164 | 80 | +9.9% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| CENTERS FOR DISEASE CONTROL AND PREVENTION | 7523 | $520.46M | 1,059 | 40 | 23.7% |
| OFFICE OF PROCUREMENT OPERATIONS | 7001 | $209.09M | 53 | 7 | 9.5% |
| FEDERAL ACQUISITION SERVICE | 4732 | $164.56M | 269 | 10 | 7.5% |
| DEPT OF THE ARMY | 2100 | $161.72M | 373 | 65 | 7.4% |
| ADMINISTRATION FOR CHILDREN AND FAMILIES | 7590 | $153.68M | 45 | 3 | 7.0% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION (ASA) | 7570 | $103.06M | 190 | 23 | 4.7% |
| VETERANS AFFAIRS, DEPARTMENT OF | 3600 | $91.11M | 232 | 28 | 4.1% |
| CENTERS FOR MEDICARE AND MEDICAID SERVICES | 7530 | $63.51M | 32 | 6 | 2.9% |
| NATIONAL INSTITUTES OF HEALTH | 7529 | $59.64M | 317 | 76 | 2.7% |
| FEDERAL BUREAU OF INVESTIGATION | 1549 | $54.54M | 65 | 2 | 2.5% |
05 / Contracting Offices
Which contracting offices buy in NAICS 541613?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| CDC OFFICE OF ACQUISITION SERVICES | 75D301 | CENTERS FOR DISEASE CONTROL AND PREVENTION | $520.46M | 1,059 | 40 | 23.7% |
| DEPARTMENTAL OPERATIONS ACQUISITION DIVISION II | 70RDA2 | OFFICE OF PROCUREMENT OPERATIONS | $188.27M | 20 | 3 | 8.6% |
| ACF OFFICE OF GOVERNMENT CONTRACTING SERVICES | 75ACF1 | ADMINISTRATION FOR CHILDREN AND FAMILIES | $153.68M | 45 | 3 | 7.0% |
| GSA FAS AAS REGION 3 | 47QFMA | FEDERAL ACQUISITION SERVICE | $138.63M | 208 | 3 | 6.3% |
| PROGRAM SUPPORT CENTER ACQ MGMT SVC | 75P001 | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION (ASA) | $103.06M | 190 | 23 | 4.7% |
| W4PZ USA MED RSCH ACQUIS ACT | W81XWH | DEPT OF THE ARMY | $71.75M | 41 | 1 | 3.3% |
| OFC OF ACQUISITION AND GRANTS MGMT | 75FCMC | CENTERS FOR MEDICARE AND MEDICAID SERVICES | $63.51M | 32 | 6 | 2.9% |
| DIVISION 1200 | 15F067 | FEDERAL BUREAU OF INVESTIGATION | $54.54M | 65 | 2 | 2.5% |
| MISSION SUPPORT WASHINGTON | 70CMSW | U.S. IMMIGRATION AND CUSTOMS ENFORCEMENT | $51.58M | 97 | 4 | 2.3% |
| DIV OF ACQ AND COOPERATIVE SUPPORT | 491004 | NATIONAL SCIENCE FOUNDATION | $39.84M | 81 | 9 | 1.8% |
06 / Top Vendors
Which contractors lead the NAICS 541613 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | $371.16M | 315 | 14 | 16.9% | Sep 30, 2025 |
| APTIVE RESOURCES LLC | $169.82M | 310 | 8 | 7.7% | Sep 25, 2025 |
| SAFE AMERICA MEDIA LLC | $142.83M | 8 | 2 | 6.5% | Aug 21, 2025 |
| CMGRP, INC. | $101.62M | 82 | 1 | 4.6% | Sep 2, 2025 |
| FAMILY HEALTH INTERNATIONAL | $85.87M | 142 | 5 | 3.9% | Sep 15, 2025 |
| PEOPLE WHO THINK, L.L.C. | $77.15M | 13 | 2 | 3.5% | Sep 26, 2025 |
| ICF MACRO, INC | $67.06M | 150 | 2 | 3.0% | Sep 29, 2025 |
| BIXAL SOLUTIONS INCORPORATED | $66.80M | 159 | 14 | 3.0% | Sep 26, 2025 |
| IQ SOLUTIONS, INC. | $64.25M | 145 | 4 | 2.9% | Sep 23, 2025 |
| RESEARCH TRIANGLE INSTITUTE | $51.94M | 75 | 2 | 2.4% | May 7, 2025 |
07 / Product and Service Mix
What products and services are purchased under NAICS 541613?
| PSC | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| R499 | SUPPORT- PROFESSIONAL: OTHER | $602.93M | 1,594 | 192 | 27.4% |
| R701 | SUPPORT- MANAGEMENT: ADVERTISING | $515.25M | 673 | 72 | 23.4% |
| R408 | SUPPORT- PROFESSIONAL: PROGRAM MANAGEMENT/SUPPORT | $324.19M | 520 | 44 | 14.7% |
| R426 | SUPPORT- PROFESSIONAL: COMMUNICATIONS | $192.95M | 669 | 59 | 8.8% |
| R410 | SUPPORT- PROFESSIONAL: PROGRAM EVALUATION/REVIEW/DEVELOPMENT | $85.56M | 206 | 21 | 3.9% |
| AN41 | HEALTH R&D SERVICES; HEALTH CARE - OTHER; BASIC RESEARCH | $71.53M | 138 | 12 | 3.3% |
| R708 | SUPPORT- MANAGEMENT: PUBLIC RELATIONS | $56.21M | 283 | 54 | 2.6% |
| R422 | SUPPORT- PROFESSIONAL: MARKET RESEARCH/PUBLIC OPINION | $47.66M | 390 | 59 | 2.2% |
| R799 | SUPPORT- MANAGEMENT: OTHER | $44.77M | 142 | 38 | 2.0% |
| R406 | SUPPORT- PROFESSIONAL: POLICY REVIEW/DEVELOPMENT | $34.05M | 19 | 3 | 1.5% |
08 / Buying Pattern
How does the government buy in NAICS 541613?
| Common action type | Obligations | Actions |
|---|---|---|
| BPA CALL | $877.01M | 2,543 |
| DELIVERY ORDER | $1.05B | 2,004 |
| PURCHASE ORDER | $48.69M | 995 |
| DEFINITIVE CONTRACT | $226.06M | 556 |
09 / Recent Contract Awards
What was awarded most recently in NAICS 541613?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $2.20B market as addressable.