01 / PSC Market Profile
PSC R708 Support- Management: Public Relations Federal Contracts
Product and Service Code R708
Federal contract activity classified under Support- Management: Public Relations across FY 2019–FY 2025. Net obligations include both new obligations and subsequent deobligations.
02 / Market Size
How large is the PSC R708 federal market?
03 / Spending Trend
PSC R708 contract spending by fiscal year
Annual obligations, activity, and participation across the same FY 2019–FY 2025 profile window.
Latest closed fiscal year$206.11M
FY 2025| Fiscal year | Obligations | Actions | Vendors | Customers | Change |
|---|---|---|---|---|---|
| FY 2019 | $245.23M | 670 | 220 | 76 | — |
| FY 2020 | $281.23M | 682 | 228 | 79 | +14.7% |
| FY 2021 | $173.99M | 675 | 234 | 78 | −38.1% |
| FY 2022 | $163.89M | 672 | 235 | 76 | −5.8% |
| FY 2023 | $227.92M | 752 | 268 | 83 | +39.1% |
| FY 2024 | $225.38M | 820 | 262 | 76 | −1.1% |
| FY 2025 | $206.11M | 709 | 228 | 73 | −8.5% |
04 / Top Federal Customers
Which federal agencies buy most in this industry?
Ranked by net obligations during FY 2019–FY 2025.
| Federal customer | Code | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|
| FEDERAL ACQUISITION SERVICE | 4732 | $455.49M | 137 | 5 | 29.9% |
| DEPT OF THE ARMY | 2100 | $257.67M | 422 | 79 | 16.9% |
| DEPT OF THE NAVY | 1700 | $95.89M | 454 | 59 | 6.3% |
| U.S. CUSTOMS AND BORDER PROTECTION | 7014 | $69.03M | 166 | 8 | 4.5% |
| NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | 8000 | $59.14M | 51 | 4 | 3.9% |
| OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | 1605 | $56.41M | 164 | 10 | 3.7% |
| HEALTH RESOURCES AND SERVICES ADMINISTRATION | 7526 | $47.33M | 319 | 27 | 3.1% |
| STATE, DEPARTMENT OF | 1900 | $36.41M | 361 | 42 | 2.4% |
| SUBSTANCE ABUSE AND MENTAL HEALTH SERVICES ADMINISTRATION | 7522 | $34.13M | 54 | 7 | 2.2% |
| USDA, DEPARTMENTAL ADMINISTRATION | 1205 | $33.20M | 147 | 17 | 2.2% |
05 / Contracting Offices
Which contracting offices buy in PSC R708?
Ranked by net obligations during FY 2019–FY 2025.
| Office | Code | Agency | Obligations | Actions | Vendors | Market share |
|---|---|---|---|---|---|---|
| GSA FAS AAS FEDSIM | 47QFCA | FEDERAL ACQUISITION SERVICE | $448.79M | 122 | 2 | 29.5% |
| W6QM MICC-FDO FT SAM HOUSTON | W9124J | DEPT OF THE ARMY | $191.03M | 73 | 6 | 12.5% |
| NASA KENNEDY SPACE CENTER | 80KSC0 | NATIONAL AERONAUTICS AND SPACE ADMINISTRATION | $59.05M | 45 | 1 | 3.9% |
| HRSA HEADQUARTERS | 75R602 | HEALTH RESOURCES AND SERVICES ADMINISTRATION | $47.33M | 319 | 27 | 3.1% |
| MISSION SUPPORT CONTRACTING DIVISION | 70B06C | U.S. CUSTOMS AND BORDER PROTECTION | $46.13M | 125 | 6 | 3.0% |
| NAVSUP FLT LOG CTR NORFOLK | N00189 | DEPT OF THE NAVY | $34.94M | 107 | 17 | 2.3% |
| USDA, OCP-POD-ACQ-MGMT-BRANCH-FTC | 123144 | USDA, DEPARTMENTAL ADMINISTRATION | $33.20M | 147 | 17 | 2.2% |
| DEPT OF LABOR-OASAM-OFC PROC SVCS | 1605DC | OFFICE OF THE ASSISTANT SECRETARY FOR ADMINISTRATION AND MANAGEMENT | $30.73M | 59 | 8 | 2.0% |
| CONTRACTS AND ACQUISTIONS MANAGEMEN | 919900 | EDUCATION, DEPARTMENT OF | $30.01M | 24 | 5 | 2.0% |
| MITIGATION SECTION(MIT60) | 70FA60 | FEDERAL EMERGENCY MANAGEMENT AGENCY | $26.52M | 53 | 2 | 1.7% |
06 / Top Vendors
Which contractors lead the PSC R708 market?
| Vendor | Obligations | Actions | Customers | Market share | Latest activity |
|---|---|---|---|---|---|
| MIRACLE SYSTEMS LLC | $240.42M | 55 | 1 | 15.8% | Sep 16, 2025 |
| NORTHROP GRUMMAN SYSTEMS CORPORATION | $213.07M | 69 | 2 | 14.0% | Aug 4, 2022 |
| TECHTRANS INTERNATIONAL INCORPORATED | $175.30M | 40 | 1 | 11.5% | Sep 29, 2025 |
| PCI PRODUCTIONS LLC | $64.17M | 70 | 3 | 4.2% | Sep 26, 2025 |
| CROSBY MARKETING COMMUNICATIONS INC. | $37.59M | 54 | 5 | 2.5% | Mar 17, 2025 |
| HAGER SHARP, INC. | $33.39M | 74 | 5 | 2.2% | Jun 27, 2025 |
| THE OGILVY GROUP INC | $28.21M | 12 | 2 | 1.9% | Apr 16, 2024 |
| CONCEPTS INC | $23.55M | 82 | 1 | 1.5% | Jul 23, 2025 |
| HASSETT & WILLIS ASSOCIATES, LLC | $23.09M | 36 | 1 | 1.5% | Aug 6, 2025 |
| PROFESSIONAL BULL RIDERS, LLC | $23.04M | 30 | 1 | 1.5% | Dec 31, 2024 |
07 / Industry Mix
What industries are purchased under PSC R708?
| NAICS | Description | Obligations | Actions | Vendors | Share |
|---|---|---|---|---|---|
| 541330 | ENGINEERING SERVICES | $497.91M | 381 | 21 | 32.7% |
| 541820 | PUBLIC RELATIONS AGENCIES | $250.74M | 1,185 | 139 | 16.5% |
| 561920 | CONVENTION AND TRADE SHOW ORGANIZERS | $222.62M | 393 | 65 | 14.6% |
| 541611 | ADMINISTRATIVE MANAGEMENT AND GENERAL MANAGEMENT CONSULTING SERVICES | $141.41M | 728 | 85 | 9.3% |
| 541810 | ADVERTISING AGENCIES | $115.02M | 410 | 34 | 7.5% |
| 541613 | MARKETING CONSULTING SERVICES | $56.21M | 283 | 54 | 3.7% |
| 541990 | ALL OTHER PROFESSIONAL, SCIENTIFIC, AND TECHNICAL SERVICES | $33.91M | 119 | 27 | 2.2% |
| 541511 | CUSTOM COMPUTER PROGRAMMING SERVICES | $25.86M | 98 | 15 | 1.7% |
| 711219 | OTHER SPECTATOR SPORTS | $23.04M | 30 | 1 | 1.5% |
| 541512 | COMPUTER SYSTEMS DESIGN SERVICES | $22.67M | 29 | 5 | 1.5% |
08 / Buying Pattern
How does the government buy in PSC R708?
| Common action type | Obligations | Actions |
|---|---|---|
| DELIVERY ORDER | $999.09M | 1,706 |
| BPA CALL | $180.23M | 1,228 |
| PURCHASE ORDER | $69.45M | 1,136 |
| DEFINITIVE CONTRACT | $275.00M | 910 |
09 / Recent Contract Awards
What was awarded most recently in PSC R708?
10 / Market Interpretation
How should contractors evaluate this market?
Start with the spending direction
Compare annual obligations with actions and vendor participation. Growth driven by only a few large actions represents a different opportunity from broad, recurring demand.
Follow the actual buyers
Move from federal customers to contracting offices. Offices reveal where acquisition responsibility and recurring purchasing activity are concentrated.
Measure accessible demand
Use competition, small-business participation, incumbent vendors, and PSC mix before treating the full $1.52B market as addressable.